Laura Diss, Broker-Owner
LIC# BK3227668
As a Broker-Owner and real estate instructor with 16+ years of experience in real estate, I lead with a client-centered approach rooted in transparency, strategy, and real-life support. I believe clients deserve to understand every part of the process, which is why I walk them through contracts in plain language, flag potential concerns, and help them make smart, informed decisions. For sellers, I can cover some upfront cost of home improvements, from repairs to cleaning and staging, and handle all coordination so they don’t have to manage the stress or expense.
For buyers, I bring sharp market insight, strong negotiation skills, and honest guidance to ensure they see the full picture before moving forward. Whether I’m helping someone pack, reviewing offers, or breaking down complex documents, my priority is delivering the kind of service I’d want for myself: thorough, responsive, and fully committed from start to finish.
Proudly serving the Greater Orlando Metro Area and Seminole, Orange, Volusia, and Osceola counties!
BUYER SERVICES:
- Personalized guidance to determine your priorities
- Drawing upon market knowledge and research to find the right home
- Negotiating requests and offers
- Coordinating contracts and documentation
- Delivering support after the sale
SELLER SERVICES:
- Researching the local real estate market
- Personalize profit analysis for various sales price scenarios
- Deciding accurate asking price for maximum profit in shortest time frame
- Preparing and staging home to sell
- Identifying the key selling points
- Comprehensive, strategic marketing of your home to potential buyers
- Negotiating with buyers on your behalf
MARKETING STRATEGIES:
- Sourcing leads from expansive network
- Reverse prospecting via MLS
- High-resolution video tours and photography
- Open houses
- Comprehensive social media marketing campaign
- Individual property website
- Direct mailers and door hangers/flyers
- Utilizing the Multiple Listing Service (MLS)
- Syndicated listing on 350 high-visibility websites
EDUCATION:
- Licensed Broker
- Licensed REALTOR®
- Gold Key Certified
- Certified Buffini Sales Mentor
MEMBERSHIPS:
- Orlando REALTOR® Association
- Florida Association of REALTORS®
- National Association of REALTORS®
- Commercial Council for Orlando REALTORS®
- Stellar MLS
- Institute for Luxury Home Marketing
- International Business Brokers Association
COMMUNITY SERVICE:
- Donate Regularly to Animal Rescues in Florida